28. března 2022 v 14:48
How to Write a Cool Blog Post – Plerdy
If you think blogging is fun, then you are wrong. This tool is used in marketing to attract additional traffic, build an audience, which ultimately affects the conversion rate and sales growth. But there is one nuance - the blog must be cool, it must "cling" the reader, in our time, it will not work to surprise anyone with a dull copy-paste.
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What to look for when writing
By definition from Wikipedia, a blog is an online magazine in which materials containing text, video and photographs are regularly published. At the same time, there are no restrictions on who can blog - it can be one person or a large online store.
This tool is also used to promote a business on the network, from the advantages of using a blog, we highlight:
the ability to increase the position of the site in search results. You will have to work with SEO optimization, but the result is worth it. Properly entered keywords will not spoil the text, but will improve the position of the site;
text materials (especially if they offer something new and do not copy-paste competitors) + photos and videos attract an audience. A core of those who eventually get used to reading you is formed;
the blog positions you as an expert in your field - this adds “weight” in the eyes of a potential client;
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you can redirect traffic to the desired pages of the site;
increasing brand awareness by dedicating a number of materials to one name.
